Workplace Cleaning Business Marketing Approaches ? Apple TV ...

The most powerful way of attaining customers in the workplace cleaning company is by means of referrals as this approach requires completely no customer acquisition charges. It is difficult to live off word of mouth marketing and advertising alone even though. For this cause it is critical that you have standard advertising campaigns in place to obtain clients as you are beginning out so that you preserve a regular stream of new inquiries coming in about time.

In the report we seem at a quantity of workplace cleaning company advertising methods and we set out some suggestions on organizing campaigns.

Huge Price range Possibilities

With workplace cleaning getting a localized marketplace you only want to target nearby individuals with your advertising campaigns. Huge media possibilities like tv are essentially out of the query for impartial operators. Local radio and newspaper advertising are some of the massive spending budget possibilities that you could attempt but they are usually out of the spending budget assortment that new market entrants can manage.

Your Business Site

When you have a excellent internet site up there are so several methods to encourage it on the web. Nonetheless, for this report I will stick largely with offline advertising methods.

Vehicle Promoting

Really dont neglect this one particular as it provides a way of finding some great exposure in your community for totally free. When you pay out for the initial expense of acquiring magnetic indications produced or a automobile wrap applied to your company automobile you have several a long time of totally free exposure to seem forward to.

Local Business Directories

An advertisement in the Yellow Pages can be expensive but it is often the first place that individuals seem when they need a cleaning company.

Think Outside the Box

Borrow concepts from other company marketplace corporations in your place. Get with each other with some similar corporations and evaluate concepts. Appear at how you could perform with each other to do joint advertising promotions in a way that permits you to split the charges.

You need to check out several different advertising methods and you need to usually attempt to track your results to isolate the methods that are charge powerful and bringing in results.

A great way to start off finding concepts is to seem at what your opponents are carrying out. If they have been close to for a couple of a long time then it is possible that they have tested several advertising methods and are sticking with the winners only.

Often preserve in head that you might have to run an advert about a lengthy interval of time for it to be powerful. If individuals see it about and about again you will sink into their subconscious head and they will dont forget your advert when they need an workplace cleaning company.

Successful advertising need to be the foundation of your workplace cleaning company marketing and advertising efforts. Promoting, when carried out properly will make certain that your cellphone is usually ringing and that you have the volume of leads that you need to be signing up a standard stream of new customers.

Business Leads

Source: http://appletvrentals.com/index.php/2012/02/workplace-cleaning-business-marketing-approaches/

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Slatter Projects | Australian Construction Focus Magazine

Click to view in E-Magazine

-By Robert Hoshowsky

At the youthful age of 39, Mark Slatter has already dedicated over half his life to learning about and working in the nation?s construction industry. The Owner and Managing Director of WA-based Slatter Projects Pty Ltd (trading as Slatter Constructions), Mr Slatter?s positive, go-getter attitude has taken him on a journey throughout a diverse range of projects, including schools, hospitals, hotels, offices, refurbishments, aquatic centres, mixed-use developments, retirement villages, and a great deal more. Along with acquiring a rich skill set during this time spent working for others, Mr Slatter also realised which types of projects he enjoys best.

?I definitely prefer commercial work,? he says. ?There is always a lot of variation. Years ago, I became a little bit bored in residential, as it was always the same thing over and over again. With one-off commercial projects, there are a unique set of challenges every single time.?

Formed in 2010, Slatter Projects is the culmination of Mark?s many years in the construction industry. The company ? a registered builder with considerable combined experience in commercial and residential construction ? represents a carefully planned and logical progression for him, having begun his career with prominent homebuilder J-Corp in 1992 as a Trainee Scheduler. In time, Mark moved on to work as an Estimator for Dale Alcock Homes, ?WA?s Most Awarded Home Builder? with over 14,000 homes built in Perth and the South West. As his skills increased so did his ambition, and he worked for a number of other companies, including commercial builder Devaugh as a Contract administrator, and later at BGC Construction and Perth-based Merit Projects as a Project Manager, and completing his Building Registration diploma.

Having gained considerable experience in many sectors of the industry over the years, Mark, along with a business partner, created Niche Construction WA Pty Ltd in May of 2004. Serving as Managing Director for Niche Construction, Mark and his company received considerable praise in the industry for the high quality of commercial work they produced, and won several awards from the prestigious Master Builders Association (MBA), including Best New Builder. In 2009 ? the same year he sold his shares in Niche Construction to the company?s other owner ? Mark was praised for his cumulative body of work and achievements with Niche, and received a 40 Under 40 award. The honour, designed to celebrate the depth of business talent in Western Australia, is presented annually to 40 of WA?s pre-eminent leaders under the age of 40, and showcases the determination, commercial drive, and philanthropic pursuits of these young men and women.

Slatter Projects is Created

Not one to sit idle, Mark immediately formed his own company in 2010 along with four office staff, two supervisors, ten carpenters and labourers, and a number of trusted and reliable subcontractors. Mark?s experience as Managing Director reflects his depth of experience in all aspects of strategic planning, systems implementation, business development, project management, contract administration, estimating, and financial management. In just two years, Slatter Projects has successfully taken on about 20 projects, ranging from work for banks to a wide range of government jobs.

?Our capability today suits projects from $100,000 to $10 million, and we usually work on six or seven projects at one time,? says Mark. ?We had a turnover of two and a half million dollars in the first year and are on track to turn over $20 million in the second year, so it is a massive step-up in growth. We?ll keep growing ? though not at that speed ? and will consolidate for the next couple of years.?

For Mark, it is vital that the company maintains its professional but personal approach to business, an approach which has gained the company a large amount of repeat business with well-known clients like the Netherlands-based Rabobank group. One of the world?s 25 largest financial institutions (based on tier one capital), Rabobank dates back to 1898, and has offices in Australia. To date, Slatter has taken on three refurb projects for Rabobank.

The company also enjoys a successful relationship with another international giant, Liebherr-Australia Pty Ltd. With offices in Adelaide, Brisbane, Mackay, Mt Thorley (Hunter valley), Perth and Sydney, Liebherr-Australia is well-known in the nation?s construction and mining sectors for offering support services for a range of crawler cranes, deep foundation machines, earthmoving equipment, construction cranes, and mining equipment. Slatter has completed three projects for Libherr-Australia, including a fit-out and hardstand.

Successful Government Contracts

Taking on a number of projects for various levels of government, Slatter Projects already has a reputation for producing high quality work on time and on budget. The firm is on tender lists for jobs but, Mark says, upcoming changes regarding how the government selects contractors to take on jobs should decidedly work in the company?s favour. ?The government is bringing in a qualitative criteria as well, based on experience and previous performance. That?s been good for us, because we have quite a track record now. It has been open tender, but there have been occasions where they put out an expression of interest, and we?ve got on the select list to tender.?

Since the company was formed, it has been responsible for a good number of state government projects. Working for various departments under the auspices of Building Management and Work, Slatter Projects has built office accommodation and internal fit-outs of existing buildings for the Department of Tourism, Department of Transport, and is now well into its fourth job for the WA Police.

At present, the company is undertaking a design and construct for Centrelink. Operated by the Australian Government Department of Human Services, Centrelink offers a range of health, social, and welfare payments and services and assistance programs to individuals out of work and looking for employment. ?For this project, we?ve employed the design team, and are managing construction,? says Mark. ?Instead of tendering the project, we negotiate with the client directly on a price, and then we bring the designers on board, and we manage that process as well.? Occasionally, clients will approach Slatter with a contract design in hand, and the company will ?take it from there.?

In addition to creating a team of designers and subcontractors, Slatter Projects offers other services upon request, such as helping clients with permits and managing the process to ensure it runs smoothly from start to finish.

Future Plans

In keeping with his company?s progress to date, Owner and Managing Director Mark Slatter is keeping an eye on future expansion. He hopes to take on a dozen jobs this year, and continue working from the southwest to the midwest. The company is investigating opening an office in Geraldton, the capital of WA?s Midwest and gateway to the Abrolhos Islands. ?We have a continuity of work in Geraldton, so we are looking at opening up an office there.? One of the projects the company is considering in Geraldton is breathing new life into an eight-storey older office building, converting it into a 37-unit apartment block. If all goes as planned, the project will give the company the ?kick off? to creating a new office in Geraldton.

?In the future, we?re going to definitely focus on a fit-out division, and then we?ll branch into all types of commercial, which will include mixed-use types of projects,? says Mark, who would like to see his company as one of the Top 25 builders in WA. With a strong team, including Project Manager Rob Murrell ? who worked with Mark at Niche Construction ? Site Supervisor Les Billington, Site Supervisor and fit-out specialist Chris Falla, and the company?s most recent hire Katie Andrews, who facilitates contract administration and tendering ? Slatter Projects is well on its way.

?We?re a smaller company, but we have the contacts and experience of a bigger company. In this way, clients get not only our professionalism, but our personal attention.?

Short URL: http://www.australianconstructionfocus.com.au/?p=2823

Source: http://www.australianconstructionfocus.com.au/index.php/2012/02/04/slatter-projects/

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Physical Activities plus Canada Drugs can Prevent Rheumatoid ...

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A new study suggests that greater than 40 percent of individuals with rheumatoid arthritis live an inactive life.? That is, they mainly depend on Canada drugs to cure illnesses rather than preventing them by getting physically active.

"Our results suggest that public health initiatives need to address the lack of motivation to exercise and to promote the benefits of physical activity to reduce the prevalence of inactivity in those with rheumatoid arthritis," said lead researcher Jungwha Lee, an assistant professor in the department of preventive medicine at Northwestern University Feinberg School of Medicine in Chicago.

Physical inactivity among these patients is a public health concern, Lee said. To buy Vimovo could help in worse case scenarios of osteoarthritis.

"Enhancing strong motivation for physical activity and strong beliefs in the benefits of physical activity may help rheumatoid arthritis patients to be more physically active," she said.

Moderate physical activity is equivalent to brisk walking, Lee said.

Dr.

Jon Giles, an assistant professor of medicine in the division of rheumatology at Columbia University's College of Physicians and Surgeons in New York City, said that "the most striking aspect to me about the paper is that although we generally consider joint pain and damage as the reason that rheumatoid arthritis patients may not exercise, this does not appear to be the primary driver of lack of exercise in the group studied.

"Low activity motivation and lack of belief in the benefits of exercise are actually the primary reasons for physical inactivity in the general population, so it is interesting that rheumatoid arthritis patients are actually not very different from their non-rheumatoid arthritis counterparts," he added.

Another expert, Dr. Waseem Mir, a rheumatologist at Lenox Hill Hospital in New York City, said that part of the problem is that many patients don't really have their arthritis under control.

"Their physical activity is lacking because they have stiffness, pain and fatigue, so there are a lot of factors involved," he said.

Many of these patients just don't feel well, he said. "They feel really beat up," he said. "These patients feel wiped out day in and day out."

Mir noted that exercise for these patients is important not only to maintain flexibility and strength, but because they are already at an increased risk for heart disease. "Their inactivity only adds to that risk," he said.? They should not fully depend on the availability of meds in various Canadian pharmacies.

Source: http://health.ezinemark.com/physical-activities-plus-canada-drugs-can-prevent-rheumatoid-arthritis-7d33b0cd9d2a.html

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Improve Your Profitability and Competiveness ? Food and Drink News

With 30 years of experience in purchasing roles within the food industry, John Smyth understands the importance of this vital aspect of running a successful business, but is aware that many companies do not realise the true value that a professional purchasing review can deliver to the bottom line.

Consequently, in August 2009 John launched Professional Purchasing Solutions (PPS) with just one aim in mind: helping clients to release value to their bottom line by adopting best practice, challenging their costs in a structured review, and improving their profitability and competitiveness.

Today, PPS works with a wide range of companies and organisations, from large multinationals through to medium-sized family businesses, offering purchasing consultancy and practical support for food manufacturers. This can take in any number of disciplines, but would typically include Cost Reduction; Tendering & Negotiation; Strategic Planning; Leadership & Management Support; Project Management; Best Practice Audits; Change Management; and Bespoke Market Reports.

Sometimes PPS will work with a client on a pre-defined project, but on many occasions the brief will be much broader, ?I need to extract more value from my purchasing, but I?m not sure how to go about it.?

Whatever the challenge, John will initially spend a day within the client?s business, meeting the company?s key people and getting an idea of their approach towards purchasing. PPS do not charge a fee for this day, only reimbursement of expenses and there is no obligation for the client to progress beyond this point.

Having a solid management background means that John Smyth takes a management approach to any work undertaken. Many consultants work only with the senior management team, relying on their influence to ensure the project is concluded. PPS, on the other hand, integrate with the client?s business at all levels from an early stage.
Once opportunities are identified, the next step is always to develop a project team to deliver the changes, integrating with the needs of quality management systems, product development teams, local purchasing and production. Naturally, it is essential that a senior manager in the business sponsors the activity to ensure it is given sufficient priority and impetus, but the implementation team need to ?own? the delivery of the project, with PPS remaining with the project through implementation and a post-project review. By taking this approach, PPS ensures that the benefits are fully realised and that unseen costs are not generated further down the line. This may seem less efficient than identifying a benefit and passing this over to the client to implement, but PPS feels that by taking this approach it can deliver a high quality service that is right first time, taking care of clients? interests by managing the risk of change.

Winning much of its new work through recommendation and word-of-mouth, PPS puts an emphasis on delivering a very high quality service at a reasonable cost. ?The reputation of the business remains paramount.

I work very closely with all of my clients, tailoring the service to their specific needs and encouraging honest feedback. I act on anything that may cause them to be less than 100% satisfied. By doing this I ensure that no client is left dissatisfied in any way and that they feel PPS deliver excellent value for money. My aim is that they would be happy to recommend PPS to other businesses.?

In today?s economically difficult times, companies are having to find ways of challenging their costs so that they can remain competitive through a tough trading environment and volatile commodity prices. It?s not an easy ?ask?, but contacting PPS can be a huge first step to achieving it. Simply call John Smyth direct on 07530 193325, or visit the website at www.professionalpurchasingsolutions.co.uk.

Source: http://www.foodanddrinknews-online.net/2012/improve-your-profitability-and-competiveness/

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Boost Your Business with Search Engine Marketing

Search engine marketing consists of both ?paid and unpaid means of pushing a site upwards on the search engine result pages on certain specified key-words and key-phrases?. The purpose behind SEM is to get more quality traffic from search engines by enhancing the e-visibility of the site over the Internet. Any business with plans to sell more should look for a professional Search Engine Marketing Agency which can do a fantastic job for the site.

Since search engine marketing is a combination of both SEO and paid methods, the agency should use a fine combination of available resources so as to achieve a greater visibility for the site.

If your page is among the top positions on SERP (Search engine result pages), then you should try for the lower PPC positions on the page.

However, if your site is not ranking well on SERP, you should more focus on better PPC positions for the keywords and key-phrases which are most relevant to your online business. However, you should not do it all by yourself. Instead, you should pick an experienced search engine marketing agency which could understand your business and device a tailor-made marketing strategy for you. It is to be noted that internet marketing or online marketing, if done in a planned manner by an expert, can do a world of good for your site. You would get more quality traffic which would lead to better conversion rates.

Though you can easily find an online marketing agency for the job, you should pick yours with the greatest care. Look carefully its portfolio.

See how good it has performed in the past. Talk to its clients and see whether they are happy with its services or not. Also, talk to a few more agencies in the market. Make a comparison based on their respective offerings and then, pick the best one, which fits your needs and budget in the best manner possible.

At a time when millions and billions of sites are already up and running, it is of paramount importance that you optimize your site as per the latest guidelines so that your target customers find you every time when they look online for the products and services that you deal into.

Select an experienced search engine marketing agency. Communicate your needs clearly. Be realistic in terms of results because these things may take some time before results surface and take the actual shape.

JumpHigher Global offers customized search engine marketing solutions which create Maximum Impact. We?ve been here for years and love to push sites upwards on search engine result pages.

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Source: http://business.ezinemark.com/boost-your-business-with-search-engine-marketing-7d33b920a57d.html

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Pay Per Click Advertising ? Can it be a Suitable Paid Advertising ...

Author Name: Oliver A. Priem

We can?t prevent fast food advertising to little ones but we?re able to control those great tv viewing period. Less time ahead of the television to be a family could reduce the tormenting for fast food and make up a more healthful and healthy and balanced family atmosphere.

Advertising Ideas for non profit organizations is a Private Exchange, because advertising is borrowed by the funds that is given to the bring about. Donors acquire frustrated with the knowledge that the money will not the cause, yet going to personalized advertising companies. Even so, without advertising exposure, the a good cause would not purchase the donations and also would not be in a position to function, therefore advertising is necessary to the charity.

It?s really a good way to attain brand recognition. It is a great way to get your business noticed online, in spite of as to whether the person buys your merchandise.

What was as soon as advertised in all places is now constrained in wherever it can be commercialized. While tobacco smoking can still be promoted in print, e cigarette ads on television shall no longer be allowed. Also, the ways wherein tobacco is certainly advertised are usually closely monitored for years this is a was often proves to be advertising to little ones This is all solid information you are getting here today on the subject of Food Advertising. We encourage you to seriously look at the backdrop of your own life and how what you are reading about will help. It goes without saying that we have no real idea about how this is playing out for you, so we just try to present solid information. If you get too bogged down with the minute details, you can easily get lost in the haze. If you are really pressed for time, then choose quality information over quantity, always. We all have the same amount of time each day, but we think what normally occurs is people learn to focus. That is really what each of us tends to do, anyway, we go with what applies to our unique situation and try to find what is most helpful. through the use of computer animated mascots that may appeal to underage buyers.

There is always a danger with advertising because results can not be recognized for sure. It is a very good reason that advertising is pass on over Telly, radio, newspaper publishers, magazines along with the internet.

The conclusion in any ad is quite uncomplicated: To make you buy the product or service. Any ad that causes you to only now pause in this considering, to just praise the product, in order to simply think what?s discussing the product ? just isn?t doing it is job completely.

Audience good quality is as crucial as quantity. You?ll engage more readers and reduce ad throw away by jogging in a publication that sharply reflects the targeted crowd.

Copies of your SMRT Circle Line Handy Manual will be sent out through email drop with homes surrounding the Circle Line itself. It will be sent out at the Primary Line and also Circle Line Passenger Support Centre and also Take-One Booths. In fact it is available in area centers, parks, places of interest, schools and places. This vast distribution will that your thriving advertising campaigns are able to reach out whenever you can, creating an incredible number of possibilities designed for communicating the marketing and advertising information.

There are so many items that can be contained in Internet Marketing just like social networking, online notifications, affiliate marketing, online marketing, e mail marketing, internet advertising etcetera. E-Commerce and Online Marketing have become used often by every day as ever rising number people have gotten online and they are using it.

Pay per click can be an internet advertising technique where the advertiser pays a web host for your clicks on his particular advertisement. Clicking the ad often takes a consumer towards advertiser?s website. Conversely, the money that the advertiser gives the web publisher is called cost-per-click.

The advertising industry now commands almost a trillion cash annually as there are considerable argument as to the amount of is done online, precisely on websites. Even though the fact that quite a few claim to detest advertising, in some international locations, advertising online has exceeded the amount of advertising done in various other media which include print and television.

Tags: Advertising Ideas, Food Advertising, Private Exchange

Source: http://bodyandbrainconnection.com/pay-per-click-advertising-can-it-be-a-suitable-paid-advertising-strategy/456/

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The Other Us: Women and the Gaming Community - addicted ...

girl gamers

For as long as the human race has existed, our vast and wonderful dissimilarities have always divided us, and even thousands of years of enlightenment have failed to completely erase that instinctive impulse to mentally differentiate ourselves from others.? The gaming community has long been a target of blatant and unwarranted stereotyping by the bulk of society.? Of course, as gamers we all know that we are not a collective of socially inept basement dwellers.? We are a lively, diverse, and proud group of people united not by age, occupation, or social aptitude, but by our shared passion.? We are all unique.? We are all different.

But do our differences divide us against each other?

There is a long-standing, widely accepted preconception that the gaming world is, for the most part, male dominated.? I suppose this could be at least partly attributed to the socially accepted gender roles instilled into us from childhood, but what really drives this idea of correlation between video games and 18-24 year old males into the minds of both gamers and the general public?? The video game industry itself is probably the most significant contributor; their marketing campaigns are almost always designed to target this very specific audience.? Though it is not intended to be offensive or discriminatory, such marketing techniques tend to leave the uninformed mind with the suggestion that young men do indeed dominate the gaming world.? Similar exhibitions of gender bias can also be observed in the field of video game journalism, with relevant examples being Spike TV?s frequent use of female sex appeal in its coverage of gaming events and Game Informer magazine?s all male editing staff.

While the professional industry does have a significant impact on the mentality of the gaming community, it is the members themselves (male and female alike) who perpetuate the segregation of female gamers.? Online harassment, for example, is an issue many women feel that they have commonly faced while playing games.? Alexis, 19, says, ?I feel like it should stop.? I am not an Xbox owner, however, I do hear from my galpals that whenever they?re playing, it?s typically this little brat or?sleazeball?on the other end asking, ?Are you a girl? Are you hot?? What does physical appearance have to do with being a good gamer??? Her friend, Shea, 19, shared a similar sentiment:? ?Certain games like Halo and Call of Duty are fun to play with friends, but I have been harassed by online players in the past because of my gender.?

Though I can?t deny that my inbox has seen quite a few rather distasteful and, in many cases, obscene messages from fellow Xbox Live players, gender is not necessarily to blame.? Online anonymity and the lack of real-world consequences to one?s actions have resulted in a pandemic of harassment and chronic misbehavior in the online gaming world.? This phenomenon has been studied by psychologists and officially been named the ?Online Disinhibition Effect,? more colloquially known as John Gabriel?s ?Greater Internet F**kwad Theory.?

If a person is inclined to practice antisocial and inappropriate behavior on the Internet, gender is unlikely to make them more or less likely to do so.? It may, however, put a bigger bulls-eye on a player?s back if she happens to be a woman, as these people apparently tend to target players who are different, especially those belonging to groups which have been historically oppressed.? Besides women, other common victims of online harassment include homosexuals, racial minorities, and members of the Jewish faith.? Many words associated with these groups have been so abused by players that they have been banned on Xbox Live.? The Online Disinhibition Effect and its association with online gaming have led to controversy regarding how serious a problem harassment really is and how it should be handled.? Are these people truly sexist, racist, anti-Semitic homophobes?? Or are they just socially misguided individuals who have been spoiled by (and, in turn, spoiled) the concept of online anonymity?? As with many issues plaguing the gaming community and inherent in society itself, there is no clear or fair answer.

Women, like other gamers, have different reactions to online harassment.? Some simply do not partake in online gameplay.? Some will fight fire with fire and insult the perpetrators right back.? But probably the most common and effective method for any gamers who encounter this nuisance is to accept that it is part of online gaming, deal with it maturely and appropriately when it happens, and not take anything personally.? This should not be a problem for any woman with a thick enough skin to identify themselves with a title that is normally thought to be reserved for men.? As the Assistant Community Manager at Bungie, the developers of the popular Marathon and Halo series, put it, ?Female gamers are brave to stake out territory in a landscape where they are in the severe minority. Ironically enough, the best tailgunner who has ever ?manned? the gun platform of my Warthog is a female gamer. She is also the best sniper on my team. She would break your heart, if she wasn?t busy sending a bullet through it.?

Have some lead with that sandwich.

That quote seems to contradict one of the two major stereotypes that I?ve discovered targeted at female gamers:? That they suck.

?I have been told by my guy friends that cause I am a girl I must suck at playing games,? recalls Kari, 19.

I?ll be the first to admit that I?m not the best person to have on the team in a game of Slayer.? But let?s all be honest with ourselves.? We?ve all seen guys who just can?t play Call of Duty worth a damn, despite the fact that they have the ?correct? set of genitalia to do so. All of us are practically unbeatable at some games and completely inept at others, regardless of gender.? We all have our talents.? We all have our shortcomings.? Practice, dedication, and personal gaming preferences are certainly relevant factors used to determine a player?s likely skill, but there is no rational explanation for why some men seem to feel that their female counterparts will fail to live up to their standards of ability in online multiplayer games.? So why are the ladies, as a whole, prejudged to be bad at games?? Emily, 17, offers her opinion:? ?We are? treated unfairly. ?Also, the guys feel like [gaming] is their territory and I think that they are a little territorial over their video games and don?t like us interfering.?? It is worth noting that women have historically faced harsh resistance and intolerance from men when trying to push into fields that were traditionally their territory, such as the workplace and the military.? Change is simply not easily accepted.

The other common stereotype branded upon female gamers is that their presence in the gaming world signifies that they are somehow inadequate as women.? Accusations of being overweight or otherwise physically unappealing are common online insults hurled at female players.? These accusations are usually laughable due to the utter irrationality of insulting the appearance of someone without ever seeing her.? In fact, there is a website (appropriately called fatuglyorslutty.com) where women are encouraged to share these experiences.? The idea that female gamers are ?sluts? stems from the misconception that women enter the gaming world looking to attract men or flaunt their sexuality.? Many adolescent and even adult males perceive the depiction of attractive women associated with video games as being sexually appealing.? But when they accuse female gamers of being ?sluts? or assume they are seeking out opportunities for intimacy, they are obviously viewing reality through a media-induced fog of unrealistic eroticism. ?Men will blame the women for trying to entice them, but who really assigns the concept of sexuality to women in gaming?

Some women will use their gender to garner attention or take advantage of the guys who find their interest in gaming attractive.? And, for the most part, they will be looked down upon for it. ??I have no problem with female gamers in general,? says forum-goer Antony, ?although it gets annoying when they look for attention just due to the fact they are a girl.? ?That kind of behavior makes all female gamers look bad, and the majority will not endorse or condone it.? To conclude that all the women in the gaming world are ?sluts? or ?looking for a man? because a few have so little integrity and self-respect that they would use their femininity to gain an advantage is simply unfair and quite frustrating.

In the same way that all groups of people are distinguished by their differences, the gaming world?s diversity invariably leads to disagreement and uninformed judgments.? The gaming world is a subdivision of society as a whole, and is therefore susceptible to all of the trials, conflicts, and prejudices inherent in it.? However, I believe that the overwhelming majority has reached the stage where differences matter less than similarities.? The only times when our differences become problematic and start to divide us is when we allow them to do so.? Gamers, as a community, have found a near-perfect balance between embracing their differences and clinging to traditional societal expectations.? There are the exceptions: ?when people hiding behind a false mask of online invulnerability make offensive comments, when women are prejudged for their ability, and when they are stereotyped to be looking for attention.? It is time we all made the balance perfect and each learned to accept and respect the ?other us.?

We are not guy gamers.? We are not girl gamers.? We are gamers.

from your own site.

Source: http://addicted-gamers.com/2012/01/31/the-other-us-women-and-the-gaming-community/

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After endorsing Gingrich, Cain says Romney OK, too (AP)

WASHINGTON ? Fresh off campaigning for Newt Gingrich in Florida, former candidate Herman Cain says he also would be comfortable supporting Mitt Romney if he's the one who wins the Republican presidential nomination.

Cain made his remarks as Floridians were heading to the polls Tuesday for their GOP primary.

Cain told NBC's "Today" show that he endorsed Gingrich and campaigned with him Monday because he found Gingrich's tax plan similar to his own proposal, dubbed his "9-9-9" plan.

Cain said he would be "very comfortable" with Romney, too, but that both candidates carry negatives that would be attacked by President Barack Obama's re-election campaign.

Cain dropped out of the race in early December. He said he wouldn't run again, joking that his "biological clock is ticking."

Source: http://us.rd.yahoo.com/dailynews/rss/gop/*http%3A//news.yahoo.com/s/ap/20120131/ap_on_el_ge/us_cain

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When Mom-to-Be's Overweight and Smokes, Risk for Birth Defects Rises (HealthDay)

TUESDAY, Jan. 31 (HealthDay News) -- Women who are both overweight and smoke during pregnancy could damage their baby's developing heart, a new study warns.

Researchers in the Netherlands looked at nearly 800 fetuses and babies with congenital heart defects, but no other birth defects, between 1997 and 2008. Congenital means present at birth. This group was compared with more than 300 fetuses and babies born with chromosomal abnormalities, but without any heart defects.

The results showed that women who were both overweight (body mass index of 25 or more) and smoked during pregnancy were 2.5 times more likely to have a baby with a congenital heart defect than women who either smoked or were overweight during pregnancy.

The researchers also found that babies born to overweight mothers who smoked during pregnancy had a threefold increased risk of outflow tract abnormalities, in which blood flow from the ventricles of the heart to the pulmonary artery or aorta is reduced or blocked.

The study was published online Jan. 31 in the journal Heart.

"These results indicate that maternal smoking and overweight may both be involved in the same pathway that causes congenital heart defects," wrote Dr. Marian Bakker of the department of medical genetics at the University Medical Centre, Groningen, and colleagues in a journal news release.

The findings add to the growing body of evidence that smoking and being overweight during pregnancy is associated with problems such as miscarriage and stillbirth, stunted growth and premature birth, the researchers said.

Heart abnormalities, one of the most common kinds of birth defects, affect about 8 in every 1,000 babies. A likely cause is identified in only 15 percent of cases.

More information

The March of Dimes has more about heart defects.

Source: http://us.rd.yahoo.com/dailynews/rss/parenting/*http%3A//news.yahoo.com/s/hsn/20120131/hl_hsn/whenmomtobesoverweightandsmokesriskforbirthdefectsrises

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